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Reporting & dashboard systems
Replace scattered exports with one trusted view of pacing, lead quality, and channel contribution.
One operating system for growth
I am RPG Consulting.
I turn fragmented data, channels, and team workflows into one growth operating system, so leaders can see what is working, decide what to fix, and move with confidence.
Strategy and hands-on execution across reporting, automation, paid media, funnel performance, and team leadership.
See how I work ↓From scattered signals to clear action
Make the next move clear.
Illustration: GA4, advertising, CRM, and heatmapping connect into one operating view. A diagnostic counter reaches 42 as the chart builds.
Five places growth gets stuck
Fix the bottleneck.
Start where growth is stuck. Leave with clearer signal, stronger execution, and a system your team can keep improving.
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Marketing automation & API workflows
Use APIs and practical automation to remove manual handoffs, tighten routing, and keep tracking reliable.
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Measurement-led paid media
Tie paid search, display, and social spend to conversion quality, payback, and business outcomes.
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Funnel strategy & enablement
Find where demand stalls, prioritize the right fix, and give teams a repeatable way to improve the funnel.
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Team leadership & enablement
Create clear ownership, practical review rhythms, and systems the team can confidently run without outside dependence.
Business outcomes, not activity
Proof in the numbers.
Selected, anonymized results across growth, efficiency, and conversion quality.
Trial growth
Helped grow trials 38% by refining the ideal customer profile, reallocating channels, and optimizing against revenue outcomes.
Shorter CAC payback
Helped reduce CAC payback by more than one-third while trials continued to grow.
Organic leads
Helped triple organic leads while lowering paid-search cost per lead 17% through coordinated SEO and paid-search strategy.
Paid media ROAS
Built budget models and directly managed paid media programs that delivered ROAS above 4.5.
MQL growth
Helped drive 109% MQL growth across three cycles through hands-on multichannel acquisition.
Conversion yield
A pay-per-lead model improved yield 15% while reducing cost 10%.
Connect
Join the data, owners, and business context
Clarify
Find the constraint and define the decision
Launch
Build and launch the change
Iterate
Review the result and improve the system
Away from the dashboard
Always finding the next trail.
Off the clock, I’m usually mountain biking, hiking, traveling, tackling a yard or DIY project, or getting outside with the family and dog.
Start with the constraint
What needs to work better?
Tell me where growth feels unclear, inefficient, or hard to operate. We will identify the first useful move.
Bonus round
Take the shot.
Press Shoot when the marker reaches the gold zone. Prefer precision? Switch on Manual aim. Set your power, then press Shoot. The make zone is 46–62%.
- Buckets
- Shots
Shot power Time the gold
Make
Ball ready. Take your shot.